Sites and Soundbytes

As I did my add-on presentation yesterday, there was a discussion about how some people's Delicious add-ons seem to open different side menus, buttons do different things and such.  Unable to answer any of the questions while doing the presentation (though searching for answers would have lengthened the presentation!) I came back and found a new delicious add-on waiting for me on my RSS feeds! 

The new add-on works on both Firefox 3 and previous versions and has new functionality.  You can jump to specific tags, the add-tag window is a little more friendly and modern, click the new Bookmarks button and you have instant access to your bookmarks on a sidebar. 

So the final answer is that I have no idea why people's other delicious add-ons were acting differently, but I do know that this new add-on is worth downloading.

Posted by Tasha Saecker at 6:40 AM | Permalink | Comments (0)

Whew!  Two programs back-to-back with only 15 minutes in between was pretty intense. 

The morning started with Have You Heard, where I got to do a panel with the amazing Stef, Beth and Joy.  This is one I look forward to all year, and was thrilled to be a part of.  We presented a list of some great new websites that you can see on our del.icio.us list.  I know that I always find great new websites myself from this group!

Then I got to do a presentation called Be the Boss of Your Browser.  I'm afraid that I was still doing the pacing of rushing through our collection of links and finished much too early.  In retrospect, I should have demonstrated StumbleUpon and Del.icio.us much more thoroughly, though I didn't realize how early it was until I finished.  Sigh.  Live and learn.

Anyway, I listed a variety of add-ons for librarians to use.  Here's the list:

LibX

Vertigo

Add to Search Bar

Drag de Go

Windows Live Writer

Del.icio.us (where we all wondered why it works differently on other people's computers than on mine!)

Morning Coffee

Screengrab

StumbleUpon

Please, if you attended either session, let me know what you thought!  I don't mind  criticism to help improve my presentations either!

Posted by Tasha Saecker at 4:11 PM | Permalink | Comments (0)

Rene Bue and Tammy Pineda

Welcome sign with multiple languages.  Very inviting to diverse people entering library.

ALA sees this as a crucial priority for libraries.  We must do this! 

Problems with terms: culture, diversity, immigrant.  There is no such thing as a single Hispanic culture.

Involve underserved communities in planning new services.

Form partnerships!!!

Barriers:

Illiteracy - could be unable to read in any language

Reading level of library information - keep it simple but not condescending

Dependence on flyers and print ads - create partnerships to promote programs through other agencies, businesses, etc.  Use word of mouth.

Signage issues - clearly display language collection

Language

What languages are spoken - know the ethnic background beyond Hispanic.  Ask the public schools.

Policies, programming, etc. in other languages - make sure you are getting qualified translators.

Lack of bilingual staff and programs

Poverty

Change of address - train staff to work with people in poverty

No proof of address - be more flexible - accept photo IDs from other countries

Fines - may not have a vehicle; free bus tokens for children to return home

Unattended children - programs to accommodate working parents; do dual programming or family programming

Transportation

Is library on a major street? - more programs outside of library; Summer Reading programs taken to outlying/underserved locations

Does bus run regularly during library hours?

Is your library in a safe location? - Fear that library information is shared with immigration.  Let other organizations help promote that the library will welcome all.

Cultural Issues - Train staff!  Talk to the populations you are trying to reach.

Diversity of cultures

Education level

English abilities

Legal status

Religious issues

Cultural norms

Libraries in Latin America

Have academic focus

Many not lending libraries

Limited access to tech

Little children's programs or services

Few entertainment materials

High school language classes - do the programs for you.

ELL teachers can distribute information.

Have front-line staff reflect your community's makeup.

Offer pay differential for additional languages.

Something is not always better than nothing.

BE BRAVE!

Posted by Tasha Saecker at 4:14 PM | Permalink | Comments (0)

Mandy Tuthill, Young Adult and Children's Librarian at the Milwaukee Public Library

Loved that she introduced herself as not a technical guru.  Made the entire project more approachable for all of us.

13 months of prepping policy and discovery, starting in fall of 2006.  Addressed safety concerns in formal proposal.

Lots of input from local teens.  Contacted YA authors to be friends.  Contacted other libraries with MySpace pages to see how they handled everything.

Whoa!  Lots and lots of prep!  Glad to be at a library where such convoluted approval paths are not necessary.  I love to say YES to such great ideas.  We might worry about safety and such, but it wouldn't slow the process down to that extent.

Very simple page.  Blue links are links to the library's site.  Links to lots and lots of authors of books for teens.

Phase 2 of the project:  trying to get more teen-generated content on the page.  Teen book reviews, poetry contest, etc. 

Have a clear purpose in mind.  Don't do it because everyone else is doing it.  Make sure it serves the teens themselves.  They are your audience.

MySpace Editor.  Copy and paste the settings you want onto your page.  Let teens help you design the page!  Great idea!

Image is everything.  Who wants to be friends with a 100 year old building?  Denver Public Library created own avatar. 

List local high schools on the page.

Get comfortable with any social networking program you use.  Create a personal page before you do one for your library. 

Posted by Tasha Saecker at 2:44 PM | Permalink | Comments (0)

Very humorous look at writing, it's extremes and misconceptions.

Would-be writers:  children's book idea who refuses to even start writing.  But worse, the person who thinks they will get rich writing.

81% of people say there is a book inside them!  Yikes!

Challenges of Every Author (asked by writing classes)

1.  How can I be sure the editor won't steal my idea?

2.  Should it be typed?

3.  Where do you get your ideas?

Read from his Open Letter to Johnny Depp

On staff of The Onion

Author of three books on unexplained phenomena

Posted by Tasha Saecker at 1:23 PM | Permalink | Comments (0)

Investment Returns: Using the Public Library Economic Impact Study Results in Your Library

David Ward & Alan Hart

A continuation of the very affirming keynote session.  Look forward to more good news, hopefully!

Libraries can use Northstar's slides - just ask!

Western IQ Corridor

Movement toward regional planning for economic strategies

Interestingly, our region of the state has quite a large geographic area working together.

When making the argument:

Make sure you point out that it is a changing economy - a new economy

Stress the pace of change and the global economy

Earning power tied to education - a very convincing argument for public libraries in an attempt to level the playing field; Note that people without high school diplomas or with only a high school education have actually LOST income since the 1970s.

Wisconsin is below average for per capita income and below average for growth.  Libraries can be part of changing that.

It's not only the jobs at the library but also the jobs created by the economic stimulus of libraries in the state.

When making economic arguments simpler is better.

Use the annual return per dollar invested for clarity.

How do you use this locally?

Be careful not to overstate the case.  Libraries are not an economic engine.  Our first mission is to provide service, not contribute to the local economy.  Though we are an important part of the New Economy.

Argue in this order:  ROI, economic impact & Knowledge/Information resource base.  Hard to capture the value of the cumulative knowledge from libraries.  Talk about it, but in general terms.

Public libraries are a good and necessary investment in a rapidly changing economy.

PL are a consistent source of info and technology.  We are a constant in the community.

With an increasing income gap public libraries level the playing field.

Growing wave of retiring baby boomers will use libraries as a key part of their work and non-work lives.  Tremendous pool of advocates for PLs.

Whatever your per capita figure, you multiply by four.  If your budget is cut, the return on investment makes it a very hefty cut indeed.

In 1990 the Gross State Products of MN and WI were identical.  They have half a million fewer people but produce much more in state product than we do.

MN is accumulating brains while WI is losing them.  We keep a fair share of our own brains, but do not attract ones from outside the state.

Part of the reason is the culture.  MN had own penny stock exchange.  Type of businesses there are different.  WI is a manufacturing state complete with the secretive culture.  MN has businesses like 3M which encouraged growth and experimentation.  There is a change, but it is slow except for in Madison.

Posted by Tasha Saecker at 11:42 AM | Permalink | Comments (0)

David J. Ward - President Northstar Economics

The Economic Impact of Wisconsin Public Libraries

Find details of the study at: http://dpi.wi.gov/pld/econimpact.html

The Economic Context:

Decrease in agriculture and manufacturing

People left farm for factory in mid-century

1950s heyday of WI economy

Now 3% of workforce on farms

Expansion of private services

Tremendous expansion of Other (IT, healthcare, retail)

Manual labor is now less important

Analytic skills increasing in importance

We are simply a part of the global economy

Pace of change is accelerating

Education = Larger income in today's economy - gap between different educational levels is becoming more significant

Compared MN with WI educational attainment ranks - because they have much better educational ranks, MN tends to make $4000 more per person each year.  Think about what this means for tax revenue in a state!

Study Overview

October 2007 - April 2008

2 Elements to Study: Economic impact of spending & finding Total Spending Impact

$326 million dollars - spending that largely affects mainstream businesses

3,222 jobs in libraries - small number for the value that is there

6,280 jobs connected to libraries (FTE equiv.)

2nd Element:  Market Value of Services

$427,914,334 - Total Economic Value

Spending + Service Impact = Three Quarters of a Billion $

Additional services were not able to be included:  meeting rooms, job info, magazines, electronic databases, wi-fi access, etc.

Annual return on investment per dollar of public tax support:  $4.06

Great numbers, especially tangible to library boards and city councils!

SWOT Analysis

Strengths:  no cost, equal access, encouraging reading, Internet, community gathering place, etc.

Weaknesses:  funding, lack of physical space, Internet

Observations

Value of libs in rural and low income areas 

Library use up among baby boomers and other demographics

Central community gathering place very important to people

Despite concerns, libraries are increasingly relevant in Internet age 

Need for more specialized knowl.

Electronic access is critical 

Important to inform the public about the library's mission

Operating money and space remain top concerns

Even in Internet age, important to maintain physical  facilities and knowledgeable staff

How wonderful to hear that we are doing the right thing as modern public libraries.  This is exactly what I have been telling my staff.  We are still vital, but we have to embrace the new as well as the old.  That means remaining important to the people who need us most, but also offering high end services to those who need them.  When we do this well, it is an elegant dance of balance.  But it is oh so easy to head one direction and neglect the other.  Keep on dancing folks!

Posted by Tasha Saecker at 9:53 AM | Permalink | Comments (0)