Focus! Maybe...
We have the discussion at our library all the time about whether we should program for the people who already use the library or create programs that attempt to draw in our non-users. Interestingly, Seth Godin just posted about this very thing and wonderfully, he used book examples to illustrate his point.
We attempt to do both, sometimes with the same program. We want to create programs and collections so wonderful that we draw people in while continuing to reward our loyal patrons. Now that I read Seth's post I wonder. Do we need to focus more? Or is it just part of being a public library that we are trying to reach out, find underserved populations, convince them of our value and grow. Perhaps it is part of being a library in this day and age that we can't just happily rest with the devoted and cater to them. We have to prove our worth each and every day.
So what do you say? Do you focus on the devoted users or on the masses? Do you attempt to do both? Should you?