Sites and Soundbytes

Who's blogging this?
    Lovely to have a speaker aware of bloggers in the audience. 

5 Hallmarks of Digital Ecosystem

1.  Media and gadgets are ubiquitous parts of everyday life
    Home media ecology is a now a snarl of connections.  The web itself is now a storage     device for people.

2. The Internet/Broadband is at the heart of the digital revolution.
    Broadband access changes the way that people use the Internet.
    96 million with Broadband at home now.
    142 million use the Net

3.  New gadgets allow people to enjoy media anywhere they want.  Wirelessness is its         own adventure.
    88% of college students have cellphones
    81& have digital cameras
    63% have MP3 players
    55% own video cameras
    55% own laptops
    27% have a PDA or Blackberry
    77% play games online
    Conversation continues between different media and ways of interacting for teens.

4.  Ordinary citizens have a chance to be publishers, create content.
    55% of online teens have their own profile on sites like MySpace or Facebook
    2/3 of them use ways to protect themselves online
    20% of online adults have such profiles
    What they do:
       61% send group messages to all friends
       82% send private messages to specific friends
       33% give e-props to their friends
       84% post messages to a friend's page
       76% post comments on a friend's blog
   
    Content is done using digital images as well as words
    39% of online teens share their creations online of all types
    22% of online adults have done this
    33% have created or worked on blogs or webpages for others
    13% of online adults do this
   
    33% of college students blog - also on Facebook, but kids don't consider that                 blogging.  So number is probably higher.
    54% read blogs
    12% of online adults have a blog
    35% read them
    Numbers are probably higher in readers as well, they don't recognize the division         between sites and blogs.
   
    27% of online teens report keeping a personal webpage
    14% of online adults have their own page
   
    26% of online teens say they remix content they find online
    9% of adults do this

    19% of teens have created an avatar
    9% of adults have done this

    15% have posted videos on YouTube
    9% of adults
   
    Content creation by age.  Perfect downslope as users get older.

    Teen bloggers are writing for a very small and narrow audience.  Teens are often not     aware that parents and employers will find this because they see it as fairly private     and narrow.

    More young women blog than men.

5.  Different people use these technologies in different ways.
    Studied 3 things:  assets, what they used, and attitudes
    Sorted people into 10 groups
       Omnivores:  8% of population - high, high end users
          Early adopters and influencers
       Connectors:  7% of population - female oriented; African-Americans; upscale                   socio-economic group
       Lackluster Veterans: 8% of population - have gadgets; don't tend to use for free             time.  Bothered by being connected and interruptions.
       Productivity Enhancers: 8% of population - use tech for work; don't have time for             fun
       Mobile Centrics: 10% - love their cell phones; don't have broadband at home;                 single
       Connected but Hassled: 10% - connected but don't like it; tech is not fun, but                 stressful.
       Inexperienced Experimenters: 8% - in 50s; women more than men; no broadband             at home; like the gadgets they have; willing to try gadgets with coaching
       Light But Satisfied: 15% - older; white; traditional media occupies their time;                 tech doesn't do much for them
       Indifferents: 11% - find connectivity annoying; time pressed; information overload             despite not being pressured
       Off the network: 15% - have neither Internet or cell phones; oldest age group; off             the grid; poorest group
             Say they don't want it and don't need it

Find out where you fall!

I'm a Connector.

Information omnivores are also part of the public Internet equation.  Not just bridging the Internet gap.

6-8% of the population say that they use the public library as their main place to access the Internet

44-45% of people have not visited a library in the last year!  How do we reach these people?? 

Large low-tech crowd - 49%

Small technophile group - 8%

This will change over time.  But a large percentage of people are not Web 2.0 focused.


What all this connectivity does to us:
    Changes our relationship to information
    Changes our relationship to each other

    1.  Volume of info grows: Long tail
    2.  Velocity of info increases - Smart mobs emerge
    3.  Venues of intersecting with info and people multiply - place shift and time shift         (TiVo)  
    4.  Venturing for info changes - search strategies and search expectations spread in         the Google era
    5.  Vigilance for info transforms - attention is truncated AND elongated
    6.  Valence of info improves - relevance; create your own news feeds
          StumbleUpon mentioned by audience
    7.  Vetting of info becomes more social; people ping their social networks
    8.  Viewing of info is disaggregated and becomes more horizontal
          New reading strategies emerge as coping mechanisms
          People scan abstracts; looking for broader ideas, not deep reading
          More headline reading
    9.  Voting on and ventilating about info proliferates
          Tagging, rating, commenting, etc.
          Collective intelligence emerges
          Question of how you build trust online - reputation system has become                         embedded
    10.  InVention of information and visibility of new creators is enabled
          Both exciting and frustrating

This was a very fascinating, energetic and smart presentation.  Filled with humor, he managed to make statistics fascinating and telling.

Action items

• Think of yourself as a news node and less like a reference source
  
• Think of yourself as a social network node for people - people are personifying what they find online
  
• Think of yourself as an information hub -- an aggregator and linker
• Embrace multi-modal multi-plexity in media - channels of info intertwine and blur
• Experiment with Web 2.0
• Listen to your youngest employees; they are digital natives
  
• Monitor the pushback against technology as a time sink and interruption enabler; participate in the new conversations about etiquette
• Be confident in what you already know about how to meet people's reference and entertainment needs! 
  

Hurrah for the last point!  Thank you!!!!  I love that we ended on the fact that we have skills that directly work - still.